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As winter blankets the world in a serene layer of snow, singer-songwriter Peech unveils his latest single, appropriately titled "Snowfall." In this poignant release, Peech delves into the depths of his soul, exploring moments of vulnerability and self-discovery, particularly the emotional journey that followed the loss of his father. Through the medium of music, Peech invites listeners to join him on a melodic expedition through the chill of winter and the warmth of cherished memories.

"Snowfall" begins with an atmospheric embrace, capturing the essence of winter's cold beauty. The delicate notes of the melody mirror the falling snowflakes, creating a tranquil backdrop for Peech's introspective lyrics. The artist masterfully intertwines the external chill of the season with the internal echoes of his emotions, setting the stage for a deeply personal narrative.

Peech bares his soul in "Snowfall," recounting the challenges and mistakes that marked his life's journey. The lyrics weave a tapestry of vulnerability, offering listeners a glimpse into the artist's raw and authentic experiences. In the face of adversity, Peech finds solace in the realization that, ultimately, it is the moments shared, the laughter echoing through time, and the indelible memories that truly matter.

A central theme of "Snowfall" revolves around the profound impact of losing a loved one. Peech articulates the complex emotions that accompany such a significant loss, addressing the universal truth that, when faced with mortality, the superficialities of life fade away. Instead, what remains are the cherished moments spent together, the shared joys, and the lasting impressions etched into the fabric of the artist's soul.

Peech's musicality shines through in "Snowfall," with its soul-stirring melodies and evocative arrangements. The composition not only complements the lyrical narrative but also enhances the overall emotional resonance of the song. The subtle nuances in Peech's vocal delivery add layers of authenticity, creating a sonic experience that resonates deeply with listeners.

With "Snowfall," Peech invites us to embrace the chill of winter, not merely as a climatic phenomenon but as a metaphor for life's inevitable challenges. The single serves as a testament to the power of music in conveying complex emotions and facilitating personal reflection. As listeners immerse themselves in Peech's melodic journey, they are reminded that, despite life's hardships, the warmth of cherished memories can thaw even the coldest of seasons. "Snowfall" stands as a timeless ode to resilience, love, and the enduring power of meaningful connections.

Thank you for listening, this song is beyond important to me. This is my story

and I’m thankful to be able to tell it, and I’m even more thankful for anyone

who listens.


Julian “Xedrin” Graef

Heavy Jacket brings artists Xedrin and Peech. together for the first time on their first releases for the new year. The song (originally recorded in May of 2022) tells a story of the toll and chokehold that substance abuse can have on a relationship, speaking from the point of view of someone in complete denial of the issue attempting to mask up; but slowly coming to realize it’s their actions that are the issue – and the self-hatred that comes from the inability to change.

After posting the first couple snippets of the song to TikTok in June of 2022 the track quickly garnered the attention of both listeners and industry-heads alike. The two artists took a step back realizing the potential impact of the release and planned accordingly. Now almost 8 months after the initial snippet after much begging and anticipation from fans; Heavy Jacket was released on January 27th, 2023 to all major platforms.

Rapper, Flo Rida, sued Celsius, for not giving him the promised shares and bonuses after an endorsement deal. A jury in Florida awarded Flo Rida $82.6 million after finding that Celsius had breached the contract and tried to hide money from Flo Rida.


The jury found that the energy drink manufacturer Celsius had breached a contract with the rap artist and hid money from him. The jury awarded Flo Rida, a popular Miami-based hip-hop and rap artist, $82.6 million in damages on Wednesday in his lawsuit against Celsius. Flo Rida, whose real name is Tramar Lacel Dillard, says he was cheated out of millions of dollars by Boca Raton-based Celsius when it tried to hide profits from him after he signed an agreement with the company in 2009. The South Florida jury in Broward County found that Celsius had not only breached its contract with Flo Rida but also attempted to hide profits from him. In response to the verdict, Flo Rida said “I’m happy and relieved that justice has been served and I’m thankful for all the support I received during this difficult time."

Florida rapper Flo Rida, whose legal name is Tramar Dillard, has won an $82.6 million lawsuit against energy drink firm Celsius. The Boca Raton jury found in favor of Flo Rida and his production company, Strong Arm Productions, after they filed a civil lawsuit alleging that Celsius had failed to pay the performer his bonuses and unpaid royalties as part of his endorsement deal with the company. According to reports, Flo Rida sued Celsius in 2016 for breach of contract and fraud. The suit alleged that the company agreed to pay Flo Rida thousands of dollars in royalties and bonuses for his endorsement deal with their brand “Lotta Fizz” but failed to make good on the agreement. The trial was held in South Florida this past Wednesday after a three-year legal battle between Flo Rida and Celsius. The jury ultimately sided with Flo Rida and awarded him $82.6 million dollars for damages and unpaid royalties from Celsius for failing to uphold their agreement with him as part of his endorsement deal with their brand “Lotta Fizz” back in 2016 when he first filed the suit against them.

Flo Rida had become the preferred distribution partner for Celsius and the brand’s largest shareholder, Pepsico, agreed with the company to co-brand products under their agreement. Flo Rida was also to be given primary ownership of an issue of shares in Celsius as part of their contract terms, with a provision that he would be paid based on revenue targets met over a 12-month period.

Celsius argued that Flo Rida failed to meet the sales benchmarks in 2014, but his attorneys argued that Celsius had failed to provide merchandise and other items promised in the contract. According to the Associated Press, a message sent seeking comment from Celsius was not responded to. Flo Rida's attorney, Holland & Knight's Jose Casal, spoke during his closing argument stating that the company had not fulfilled its end of their contract and it was proven with evidence including emails and boxes of cans.

On Wednesday, the jury in Broward Circuit reached a verdict after roughly six hours of deliberation, following the trial. The jury announced its verdict and found Celsius guilty of failing to issue stock shares to Flo Rida in exchange for him promoting their product. Markets Insider reported the rapper was awarded $82.6 million dollars in compensation for being wronged by Celsius. The case revolved around a 2013 agreement between Flo Rida and Celsius that required the company to trade Celsius shares with Flo Rida as payment for promotional activities he did for them including making appearances at their events and having his song “Good Feeling” featured in their commercials. However, Flo Rida's attorney argued that Celius never fulfilled its end of their agreement which led him to file a lawsuit against them in 2016.

Flo Rida, a hip hop artist from Miami, claimed that Celsius Energy Drinks used his name and likeness to promote their drinks without his authorization. The suit also stated that the drink company had agreed to pay Flo Rida for the use of his music in its advertisements and marketing campaigns, but had failed to do so. As a result, Flo Rida's attorneys said he was owed more than $82 million in damages. The case played out in Broward County Court with Flo Rida's attorneys arguing that Celsius had used the artist's own catalogue of music to grow their drinks product line without paying him or seeking his consent. Additionally, they said that Celsius was claiming ownership over songs produced by Arm Productions - a production company owned by the hip-hop artist - which further violated copyright laws. In response, lawyers for Dillard's Inc., which owns Celsius Energy Drinks, argued that the artist had given them permission to use his songs and likeness for promoting their drinks product line. However, the court ultimately sided with Flo Rida and awarded him $82 million in damages for breach of contract and false advertising claims against Celsius Energy Drinks. This is yet another example of how strong-arm tactics can be effective when it comes to protecting an artist's rights and getting fair compensation for their work.

Rapper Flo Rida recently won an $82.6M lawsuit against Energy Drink Firm Celsius, who had ended their endorsement deal with Flo Rida. The jury awarded Flo Rida 1% stake of the company's inventory worth, which was a market valuation of over $826M at the time of the award. Not only did Flo receive a financial award, but his success, in this case, led to other enterprise choices that included sales benchmarks and development expansion for Celsius. This corporate model improvement resulted in elevated gross sales for certain Celsius products and helped launch a brand-new period for the company.

Flo Rida, a well-known hip-hop artist, was featured by Celsius in a number of social media posts and videos to promote their merchandise. He additionally appeared in varied concerts and appearances to symbolize the model.


















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